Inclusive Media: Accessibility in Film and TV
Join us for an insightful conversation in the Tilting the Lens webinar series, featuring Ade Rawcliffe, Chief People & Inclusion Officer at ITV, and Bella Roberts, an emerging disabled content creator and industry voice.
Event Details
With over twenty years in television and a proven record of transformative inclusion work, Ade brings extensive expertise in leadership, talent development, and equity in media. Bella offers a fresh, authentic viewpoint from within the industry, known for her candid storytelling and growing influence as a relatable, behind-the-scenes content creator.
Moderated by Tilting the Lens CEO Sinéad Burke, this conversation will explore inclusion, representation, and navigating the changing landscape of media — from executive leadership to lived experience.
BSL (British Sign Language) interpreters will be on-screen, Live captioning will be available, and a transcription will be shared after the session.
If you have any further accessibility accommodations, please email us at accessibility@tiltingthelens.com.
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Meet the speakers
Ade Rawcliffe, Chief People and Inclusion Officer at ITV
Ade Rawcliffe is the Chief People & Inclusion Officer at ITV, where she leads the Group Human Resources, Workplace Services and Global Risk Operations teams, including Duty of Care, as well as the Diversity, Equity, and Inclusion team.
Ade has over 20 years of experience in the television industry. She started her career in production, working on shows such as Big Brother, The Big Breakfast, and This Morning.
She then moved into diversity and inclusion, leading the Creative Diversity team at Channel 4 and spearheading the delivery of their 360 Degree Diversity Charter.
In 2017, Ade joined ITV as the Head of Diversity Commissioning. She was subsequently promoted to Director of Creative Diversity and then Chief People Officer.
Under Ade’s leadership, ITV has made significant progress in its diversity and inclusion efforts. The company has launched an £80 million Diversity Commissioning Fund, created almost 200 opportunities through Step Up 60, and launched new inclusive internal talent development initiatives like the leadership programme Amplify and Amplify 2.0.
Ade is a Trustee of the of Chineke! and BAFTA, where she Chairs their Learning, Inclusion, and Talent committee. She is also a founding board member of Times Up UK.
Bella Roberts, Content Creator
Bella Roberts is a content creator known for her honest, insightful, and often humorous look behind the scenes of the TV and film industry. Her social media journey began when she started documenting her experiences working as a runner – highlighting both the highs and the challenges. Her candid approach quickly resonated with audiences, earning her a loyal following and establishing her as a fresh and relatable voice in the industry.
Now a respected creator in her own right, Bella continues to grow her platform by sharing a wide range of content—from practical equipment advice and honest depictions of working in TV and film, to thoughtful film reviews and snippets of her everyday life. Her posts strike a balance between professional insight and personal storytelling, making her content as helpful as it is engaging. Based in London, Bella blends industry experience with authenticity, giving followers a genuine look at what it’s like to build a career in media, while navigating life along the way.