At Tilting the Lens, we are a Disability-led organisation with a majority Disabled team. We design, partner and collaborate with Disabled people to build meaningful and measurable change.

Sinéad Burke - CEO and Founder (she / her)

Sinéad is a Disabled educator and author who founded the accessibility consultancy Tilting the Lens in 2020. She has since then led the Tilting the Lens team on many rewarding projects and partnerships. Being a proud advocate of accessibility and equity, Sinéad spends much of her time committed to our continuous mission to educate and promote the value of building a more inclusive world. Sinéad also leads on the strategic development of the organisation and establishing a company culture of collaboration and compassion.

In her own words: Accessibility and Disability inclusion are everyone’s responsibility and opportunity – this is a movement, not a moment.

Emma Shaw - Community and Impact (she / her)

Emma leads on Community and Impact at Tilting the Lens; bringing together client and community, ensuring that lived experience is at the centre of everything we do. Having spent over 10 years specialising in building and managing relationships with clients and community, and  fostering unique voices, Emma is passionate about advancing and harnessing the creativity of  Disabled talent, and introducing clients to Disability-led organisations. 

Focus: Emma has led on all projects that involved community based research in the form of interviews and focus groups. She has also delivered on projects related to audits of places and spaces, consulted on disability strategies and worked with clients to create bespoke accessibility workshops for various teams and departments.

In her own words: Being part of Tilting the Lens has been intrinsic in my personal journey with my own Disability. The values and ethos of the company culture are a fundamental part of every project we undertake, which makes this such a unique and conscientious team to be a part of.

Michael Edelmann - Growth and Purpose (he / him)

Michael oversees Growth and Purpose at Tilting the Lens - areas traditionally referred to as marketing and business development. What these historic terms lack to capture is our focus on community and values to help ignite positive change. Michael also acts as a key client partner to see projects through all the way to delivery. A true left brain/right brain thinker, Michael combines creativity and innovation with business acumen to help create culturally-relevant company environments internally and externally.

Focus: Michael has partnered with clients on digital accessibility, recruitment strategies, research-based blueprints for office spaces, as well as educational workshops for store design.

In his own words: Someone once said ‘Systemic change is gradual, not seismic’ (it was Sinéad) - but experiencing the purpose and impact of our work even on a small scale is extremely rewarding.

Aine Aherne - Junior Consultant (she / her)

Aine’s area of focus at Tilting the Lens is rooted in research and client project work, bringing the strategic skills gained from over 9 years of working in roles where she was a part of analysing markets and data in order to develop viable business and market strategies. Aine has a particular interest in inclusive design and web accessibility.

Focus Aine has supported the team in research, report development and project delivery for many of our clients.

In her own words: As a physically Disabled person, I'm so proud to be part of a team that prioritises working with rather than just for Disabled people, creating accessible and inclusive environments for all. The work we do, engaging with the Disabled community and their intersectionalities, means that we can ensure people's unique stories, experiences and backgrounds are an integral part of the solutions we build.

Conny Nielsen - Business & Operations (she / her)

Conny is the Business and Operations Manager at Tilting the Lens, she leads on all operations, financial reporting, budget management, contracts and scheduling across all client delivery. Conny has 14 years of experience working with operations, project management and delivery within the media industry - ranging from small scale film productions to international festivals and major UK broadcasters.

Focus: Conny has led the team in transitioning to more efficient systems and processes whilst always ensuring that TTL’s suppliers, clients and collaborators are aligned with our values.

In her own words: Tilting the Lens has truly broadened my horizons in such an impactful and important way. I now notice and see things I never thought of before. The work we do is incredibly rewarding and as a chronically ill / Disabled person, I am immensely proud to be a part of the positive change we are making in the world.

Sinéad and her team at Tilting the Lens set themselves apart through their authoritative expertise and a genuine passion that inspires those they work with to bring about concrete change for a future that is accessible to all.

— Robert Triefus, EVP Brand and Customer Engagement at Gucci

Tilting the Lens has played a fundamental role in supporting ITV as we seek to deliver on our ambition to ensure that accessibility and Disability equity is built into everything we do.

— Ade Rawcliffe, Group Director of Diversity and Inclusion at ITV

Tilting the Lens has equipped us with foundational principles to develop a robust and exciting accessibility programme.

— Aline Santos, Chief Equity, Diversity & Inclusion Officer at Unilever

Our partnership with Tilting the Lens led to a new standard of accessibility and inclusion for our events.

— Seán Doyle, Director of Experiential Marketing at Pinterest

Sinéad and her team are some of the most strategic thinkers out there for supporting companies and brands in making much overdue change.

— Rebecca Cokley, Programme Officer (US Disability Rights) at Ford Foundation

With considerable experience and passion, Tilting the Lens brought accessibility to the forefront for our employees and customers.

— Stephanie Phair, Chief Customer Officer at Farfetch

The educational workshops provided by Sinéad and her team were hugely well-received across the group. I am delighted that we have partnered with Tilting the Lens and look forward to developing our relationship further.

- Sara Geater, COO at All3Media

Tilting the Lens helped our company to think differently, to create more consideration for our team and customer needs, and ultimately to be better allies to one another.

- Ari Bloom, CEO at A-Frame Brands

Tilting the Lens brings strategic thinking and expertise with a very personal approach to create an authentic accessibility and disability strategy for Jo Malone London.

- Kelly Reade, Executive Director, Global Communications, Content and ID&E, Jo Malone London

Sinéad and her team provided critical perspective and insight in helping us to make our first Soho Summit more accessible. They have been intentional in considering the uniqueness of our business, adding invaluable expertise, as they suggest new ways of looking at uncommon challenges.

- Chris Glass, Global Diversity & Inclusion Director at Soho House Ltd.

Creating the May 2023 issue in partnership with Sinéad and her team at Tilting the Lens has been an invaluable learning experience and really changed our perspective on accessibility.

- Edward Enninful, Editor in Chief of British Vogue and European Editorial Director of Vogue