Tilting the Lens is a consultancy that asks, "is this accessible?"
What We Do
People
Place
Product
Promotion
Accessibility Matters
15% of the global population, 1 billion people, live with some form of disability.
Source: United Nations
$10 billion in design spending is set to shift to companies that prioritize accessibility.
Source: Forbes
Trusted By
Educate
Advocate
Design
Our Approach
People
We build confidence in employing Disabled people and advise on the required changes within the recruitment journey, ultimately embedding systemic change within workflows and creating an internal culture that sets Disabled talent up for success in your organization.
Place
We re-evaluate and re-envision places and spaces through a lens of creativity and innovation – both from an internal (employee-facing) as well as an external (customer-facing) perspective to create more accessible environments across headquarter, retail, production sites and more.
Product
Whether your product is physical or digital, we apply the principles of universal design and create with Disabled people, not for Disabled people, to merge form, function and beauty.
Promotion
Better practises for accessible marketing and content, to ensure your campaigns, movies and messages are reached, accessed, and understood by everyone while increasing the representation of Disabled talent in front of, and behind the camera, as well as in writing rooms and beyond.
In The Press
Testimonials
Sinéad and her team at Tilting the Lens set themselves apart through their authoritative expertise and a genuine passion that inspires those they work with to bring about concrete change for a future that is accessible to all.
— Robert Triefus, EVP Brand and Customer Engagement at Gucci
Tilting the Lens has played a fundamental role in supporting ITV as we seek to deliver on our ambition to ensure that accessibility and Disability equity is built into everything we do.
— Ade Rawcliffe, Group Director of Diversity and Inclusion at ITV
Tilting the Lens has equipped us with foundational principles to develop a robust and exciting accessibility programme.
— Aline Santos, Chief Equity, Diversity & Inclusion Officer at Unilever
Our partnership with Tilting the Lens led to a new standard of accessibility and inclusion for our events.
— Seán Doyle, Director of Experiential Marketing at Pinterest
Sinéad and her team are some of the most strategic thinkers out there for supporting companies and brands in making much overdue change.
— Rebecca Cokley, Programme Officer (US Disability Rights) at Ford Foundation
With considerable experience and passion, Tilting the Lens brought accessibility to the forefront for our employees and customers.
— Stephanie Phair, Chief Customer Officer at Farfetch
The educational workshops provided by Sinéad and her team were hugely well-received across the group. I am delighted that we have partnered with Tilting the Lens and look forward to developing our relationship further.
- Sara Geater, COO at All3Media
Tilting the Lens helped our company to think differently, to create more consideration for our team and customer needs, and ultimately to be better allies to one another.
- Ari Bloom, CEO at A-Frame Brands
Tilting the Lens brings strategic thinking and expertise with a very personal approach to create an authentic accessibility and disability strategy for Jo Malone London.
- Kelly Reade, Executive Director, Global Communications, Content and ID&E, Jo Malone London
Sinéad and her team provided critical perspective and insight in helping us to make our first Soho Summit more accessible. They have been intentional in considering the uniqueness of our business, adding invaluable expertise, as they suggest new ways of looking at uncommon challenges.
- Chris Glass, Global Diversity & Inclusion Director at Soho House Ltd.
Creating the May 2023 issue in partnership with Sinéad and her team at Tilting the Lens has been an invaluable learning experience and really changed our perspective on accessibility.
- Edward Enninful, Editor in Chief of British Vogue and European Editorial Director of Vogue
Our Community
Social Media
Follow Tilting the Lens on our social media channels.
![What comes to mind when you think of the term #accessibility? Do you think it means that something is available – or easy to reach? Perhaps you think of wheelchair access, a sign language interpreter, or digital accessibility. Does the word feel personal – or even political? As an organization that describes itself as an accessibility consultancy, our team at Tilting the Lens recognizes that #language shapes our society. Creating a shared understanding of what accessibility means is therefore key.This #GlobalAccessibilityAwarenessDay (#GAAD), we’ve decided to amplify the conversation around defining accessibility, by furthering a dialogue. Over the past few months, we have been asking our community to share their own personal definitions, highlighting once more that the Disabled community is not a monolith.For example, when we asked how people define accessibility on Instagram, @LeviWaterhouse shared that accessibility is “to use tools of action, instead of exception, in the inclusion of all.” @DrJennCook said that it is “preemptively removing barriers to engagement” and @ellarobertson_ defined it as “everyone being able to have a frictionless experience.”While each individual has defined accessibility differently, we have noticed a few common threads. To discover our learnings and takeaways, visit the latest article on our website [Link in bio].And then it’s over to you: How do you define accessibility? Please DM or tag us on social media @TiltingTheLens, or email us at office@tiltingthelens.com. We’d love to learn from you.[Video description: A screen recording of the Google website. On a white background, blue, red, yellow and green letters read the search engine’s brand name. Below, a search bar. In it, the sentence ‘What does accessibility mean?’ appears as somebody is typing. This is made audible to the sound of someone hitting the different letters on their keyboard.]](https://tiltingthelens.com/wp-content/plugins/instagram-feed/img/placeholder.png)
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