Tilting the Lens is a consultancy that asks, "is this accessible?"
What We Do
People
Place
Product
Promotion
Accessibility Matters
15% of the global population, 1 billion people, live with some form of disability.
Source: United Nations
$10 billion in design spending is set to shift to companies that prioritize accessibility.
Source: Forbes
Trusted By
Educate
Advocate
Design
Our Approach
People
We build confidence in employing Disabled people and advise on the required changes within the recruitment journey, ultimately embedding systemic change within workflows and creating an internal culture that sets Disabled talent up for success in your organization.
Place
We re-evaluate and re-envision places and spaces through a lens of creativity and innovation – both from an internal (employee-facing) as well as an external (customer-facing) perspective to create more accessible environments across headquarter, retail, production sites and more.
Product
Whether your product is physical or digital, we apply the principles of universal design and create with Disabled people, not for Disabled people, to merge form, function and beauty.
Promotion
Better practises for accessible marketing and content, to ensure your campaigns, movies and messages are reached, accessed, and understood by everyone while increasing the representation of Disabled talent in front of, and behind the camera, as well as in writing rooms and beyond.
In The Press
Testimonials
Sinéad and her team at Tilting the Lens set themselves apart through their authoritative expertise and a genuine passion that inspires those they work with to bring about concrete change for a future that is accessible to all.
— Robert Triefus, EVP Brand and Customer Engagement at Gucci
Tilting the Lens has played a fundamental role in supporting ITV as we seek to deliver on our ambition to ensure that accessibility and Disability equity is built into everything we do.
— Ade Rawcliffe, Group Director of Diversity and Inclusion at ITV
Tilting the Lens has equipped us with foundational principles to develop a robust and exciting accessibility programme.
— Aline Santos, Chief Equity, Diversity & Inclusion Officer at Unilever
Our partnership with Tilting the Lens led to a new standard of accessibility and inclusion for our events.
— Seán Doyle, Director of Experiential Marketing at Pinterest
Sinéad and her team are some of the most strategic thinkers out there for supporting companies and brands in making much overdue change.
— Rebecca Cokley, Programme Officer (US Disability Rights) at Ford Foundation
With considerable experience and passion, Tilting the Lens brought accessibility to the forefront for our employees and customers.
— Stephanie Phair, Chief Customer Officer at Farfetch
The educational workshops provided by Sinéad and her team were hugely well-received across the group. I am delighted that we have partnered with Tilting the Lens and look forward to developing our relationship further.
- Sara Geater, COO at All3Media
Tilting the Lens helped our company to think differently, to create more consideration for our team and customer needs, and ultimately to be better allies to one another.
- Ari Bloom, CEO at A-Frame Brands
Tilting the Lens brings strategic thinking and expertise with a very personal approach to create an authentic accessibility and disability strategy for Jo Malone London.
- Kelly Reade, Vice President, Global Communications, Content and ID&E, Jo Malone London
Sinéad and her team provided critical perspective and insight in helping us to make our first Soho Summit more accessible. They have been intentional in considering the uniqueness of our business, adding invaluable expertise, as they suggest new ways of looking at uncommon challenges.
- Chris Glass, Global Diversity & Inclusion Director at Soho House Ltd.
Creating the May 2023 issue in partnership with Sinéad and her team at Tilting the Lens has been an invaluable learning experience and really changed our perspective on accessibility.
- Edward Enninful, Editor in Chief of British Vogue and European Editorial Director of Vogue
Our Community
Social Media
Follow Tilting the Lens on our social media channels.
![“The goal is not for Disabled people to assimilate into a work environment, but to acknowledge that it is the workplace that is often disabling”, @thesineadburke tells @voguebusiness One of the key services that we engage with is supporting more equitable and accessible recruitment processes. Whether that is supporting the design and implementation of reasonable accommodations processes, or ensuring that from job description through to promotion, the process is embedded with flexibility and multi-modal design, to ensure equitable participation and access. At Tilting the Lens, we have tried to role-model many of these best practices within our own workflows. For example, employees can access a monthly wellness allowance, with autonomy over how it is spent, as well as an education budget intended for upskilling. Where possible, we try to push past the idea of “reasonable” accommodations for disability - this means using Google Meet for calls because of the improved AI captions, offering annual leave of 30 days, as well as sick pay and setting base pay well above local living wages, along with switching from suppliers that don’t prioritse accessibility. “We might not have anyone on the team right now who is Blind or low-vision, but we want to make sure our working culture could set them up for success without massive infrastructural change, which can undermine their psychological safety at work”, explains Burke. [Image description: a gallery of three images]In image 1, black text against a mustard-yellow background reads “Tilting the Lens is powered by an all-Disabled team, and international choice to practice what it preaches, and build convincing case studies of an accessible workplace for all the companies advisory clients”[image description continues in the caption]](https://tiltingthelens.com/wp-content/plugins/instagram-feed/img/placeholder.png)
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